Oway is the world’s first-ever color, care and styling line with certified biodynamic, organic and fair trade ingredients grown on 50,000 sqm of chemical-free farmland in Bologna, Italy.

Made with pure essential oils and micronized botanicals. Oway products are free from ammonia, SLS, parabens, PEGS/PPGS, mineral oils, synthetic fragrance and they are never tested on animals.

Change your hair for the better with OWAY!

DAILY ACT

FREQUENT USE HAIR & SCALP BATH
A gentle cleansing shampoo that detoxifies and nourishes the scalp and hair with pure lemon essential oil and organic white tea.

FREQUENT USE CONDITIONER

A lightweight daily moisturizing conditioner that instantly detangles and strengthens hair with vegetables proteins macadamia oils.

PHYTOPROTEIN MIST

Instantly detangles and invigorates strands with an innovative vegetable protein complex that is gentle enough for daily use.

MOISTURIZING

MOISTURIZING HAIR BATH

A gentle cleansing shampoo that re balances and removes impurities without stripping hair of natural oils.

MOISTURIZING HAIR MASK

Nourishes and replenishes dry, damaged hair with a beautiful blend of plant butters and natural moisturizers.Organic-Way-Moisturizing-Hair-Care

NO RINSE MOIST CONDITIONER

A light leave in conditioning spray that instantly detangles and softens cuticle scales for long lasting hydration and bounce.

COLOR UP

COLOR PROTECTION HAIR BATH

An antioxidant rich shampoo which cleanses and prolongs color treated hair with coconut based surfactants and goji berries.

COLOR PROTECTION HAIR MASK

Delivers and locks in rejuvenating nutrients which seal and polish the cuticle ensuring maximum brilliance and longevity of organic-way-color-upcolored hair.

COLOR PROTECTION SPRAY

A daily leave in spray rich in polyphenols which protect colored hair from damage and fading caused by UV rays and environmental stressors.

XVOLUME

VOLUMIZING HAIR BATH

A gentle cleansing shampoo that adds feather-like moisture, while purifying the scalp and lifting hair at the root with purple rice.

VOLUMIZING ROOT SPRAYOrganic-Way-Volumizing

A revolutionary root spray that adds strength and body to the most thin, fragile hair.

CURLY

CURLY HAIR BATHOrganic-Way-Curly-Care

A perfectly balanced cleansing shampoo for healthy, hydrated curls that take their natural shape and bounce.

CURLY HAIR MASK
An ultra nourishing conditioners that moisturizes and strengthens curl’s delicate structure without weighing them down.

CURLY POTION
Create soft, long lasting curls with perfect separation and definition every time.

SMOOTH

SMOOTHING HAIR BATH
A gentle cleaning shampoo that polishes the cuticle and eliminates frizz with biodynamic caraway ( a coveted ancient spice).

SMOOTHING CONDITIONEROrganic-Way-Smoothing
Detangles and softens unruly hair with organic rose, smoothing down cuticles and creating the ideal surface for straight styling.

SMOOTHING CREAM
Nourishes and calms unruly hair, while adding extra protection from heat and mechanical stress prior to styling.

SMOOTHING FLUID
An ultra light weight smoothing serum ideal for creating soft lustrous locks with added heat protection.

ColorProof Evolved Color Care is a complete line of professional luxury products designed exclusively for color-treated hair.

ColorProof Evolved Color Care is a complete line of professional luxury products designed exclusively for color-treated hair. These next generation formulas combine the latest innovations in ingredient technology with best-in-class ingredients to create a new standard in color care. Nano Emulsion Technology allows active ingredients to deeply penetrate hair for incredible shine, health, heat and color protection. Flexshield Technology uses revolutionary polymers shrink wrap hair to provide unsurpassed heat and color protection up to 450°. Certified Organic Botanicals provide natural conditioning to balance, nourish and protect. Includes rosemary, geranium, sage, shiitake mushroom and patchouli oil.
Extensive scientific testing has proven that Nufree is a self-preserving antimicrobial, making it a safer and more effective choice for removing unwanted hair.

Soy-based and wax-free, Nufree is safe for full body applications. More effective and comfortable than traditional depilatories and waxes, Nufree never sticks to the skin or breaks the hair off. Its special formula, which is applied at a low temperature, uproots the entire bulb and hair shaft, leaving you smoother longer. And because it was clinically developed for sensitive skin, you won’t experience the pain, redness or swelling of typical wax treatments

Extensive scientific testing has proven that Nufree is a self-preserving antimicrobial, making it a safer and more effective choice for removing unwanted hair.

Soy-based and wax-free, Nufree is safe for full body applications. More effective and comfortable than traditional depilatories and waxes, Nufree never sticks to the skin or breaks the hair off. Its special formula, which is applied at a low temperature, uproots the entire bulb and hair shaft, leaving you smoother longer. And because it was clinically developed for sensitive skin, you won’t experience the pain, redness or swelling of typical wax treatments